Advertising is the most important tool to "show" product or ideas. Today, if you turn on the radio, if you watch the television or if you serenely driving your car, you will listen and see at least a advertisement. In this way many people decide to buy a product instead of an other one. So, advertising is very important but it must be educative and intelligent. However many times happens that there are some advertisements that are meaningless. Referring to the Benetton’s advertising, for example, many critics think that its ads (its photographer is Oliviero Toscani), which show children of different colours and cultures hugging, playing and having fun together, are beautiful, fascinating and also instructive. Instead, there are sometimes many ads that look like extra-ordinary and absurd things because they offend. In my opinion there is an ordinary publicity when we see posters and spots that express nice and educative messages. Then, there is a extra-ordinary publicity when these messages become immoral and meaningless massages only because is important to make an impression on the people. I think that I wouldn’t buy ever a product or an article of clothing if I was constricted by an advertising.